BMW Showroom
The Shanghai BMW Brand Experience Center, the first of its kind globally, integrates BMW's comprehensive, multi-channel strategy (BMW brand stores, 4S, 5S, and BMW showrooms, etc.), offering customers and car enthusiasts a unique brand experience. The Shanghai BMW Brand Experience Center was designed by BMW architect Nicholas Ott and his team. Construction was handled by the East China Architectural Design and Research Institute Co., Ltd., while interior decoration was undertaken by Beijing Pengming Architectural Decoration Engineering Co., Ltd. Planning and design began in 2012, with construction completed in April 2013. The interior area is approximately
The Shanghai BMW Brand Experience Center is the first of its kind globally, integrating into BMW's comprehensive, multi-channel strategy (BMW brand stores, 4S, 5S, and BMW showrooms, etc.) to provide customers and car enthusiasts with a unique brand experience.
The Shanghai BMW Brand Experience Center was designed by BMW architect Nicholas Ott and his team. The construction was undertaken by the East China Architectural Design and Research Institute Co., Ltd., while the interior decoration was handled by Beijing Pengming Architectural Decoration Engineering Co., Ltd.
Planning and design began in 2012, with construction completed in April 2013. The interior area is approximately 2,000 square meters.