Company Culture
Logo Interpretation
The logo is a stylized version of the initials "HJ" from the pinyin of "Haojing," resembling a sailboat. The design is simple, elegant, dynamic, and powerful. It symbolizes the team spirit of Haojing people, their determination to overcome challenges and strive for excellence; it also represents the wish for smooth sailing and good fortune; and it symbolizes Haojing's vision of working hand-in-hand with customers for mutual success.
Brand Concept - Ride the Waves, Win Together
"Ride the Waves" represents the company's spirit of diligent self-cultivation, pursuit of high efficiency and quality. With the goal of "providing professional glass solutions for construction and becoming the best partner," Haojing people uphold the business management philosophy of seeking change and innovation, vigorously developing brand production and sales, pursuing quality as the top priority, building a good reputation for its products, and continuously striving to research and develop products, constantly innovating, striving to create the best glass products brand with a brand-new image. Haojing people adhere to customer-centricity, market-oriented approach, and values of seeking truth, seeking reality, seeking excellence, dedication, unity, gratitude, continuous self-transcendence, and the pursuit of excellence.
"Win Together" represents the common pursuit and ideal state of cooperation between the company and its customers
Haojing Glass's brand concept of "Ride the Waves, Win Together" is a necessary requirement for the development and continuation of product sales, the sustainable development and continuous growth of the enterprise. Haojing Glass uses "high-quality products, professional services, and customer satisfaction" as its sharp weapon to open up markets and blaze a trail for the company's development. At the same time, its proactive innovation, teamwork, and customer-first spirit give it the strength to forge new ground in fierce market competition and create a new ideal realm.
Image Promotion Advertising Slogan ——"[Hao] Glass, [Jing] Quality"
A good advertising slogan can use concise and vivid language to concisely and vividly express the characteristics and personality of a product, expressing wishes and requirements; it must not only attract and infect the audience, enabling people to understand and trust the product, but also become an important way of brand communication. Using "[Hao] Glass, [Jing] Quality" as the advertising slogan, it sounds like "Good Glass, Fine Quality," not only echoing the Haojing brand but also strengthening the quality of Haojing glass. The language is concise, the intention is accurate, and it is easy to remember.